• Generate More Leads & Fill your Database with Contacts Practicing an EFFICIENT & EFFECTIVE

    Door Knocking Approach

    Leverage the impression you make with homeowners at their door by getting permission to follow up so they don't forget you.

    NEXT DEPLOYMENT:

    3/27/2026 - 4/24/2026

  •  

    A Successful Door Knocking Campaign Requires

    CONSISTENT PERSISTENCE

  • The KNOCK BRIGADE is a group of

    Growth-Minded REALTORS® meeting 3-5 days a week over video conference with a coach to

    IMPROVE their Face-to-Face, Human-to-Human Conversations using:

    1- METRICS TRACKING

    2- CORRECTIVE FEEDBACK LOOP

    3- CONVERSATION ANALYSIS

    4- DELIBERATE PRACTICE

  • WHAT ELSE IS INCLUDED?

    ACCOUNTABILITY

    ACCOUNTABILITY IS THE PRIMARY

    FOCUS OF THE KNOCK BRIGADE

      • Daily structured Door Knocking time with clock-in/clock-out app 5 days/week
      • Daily in-app Reporting of door knocking metrics
      • Daily group Discussion & Analysis of previous day's knocking results 
      • Weekly reporting of Contact/Lead/Appointment Goals vs Results

      COACHING

      COACHING IS THE SECONDARY

      FOCUS OF THE KNOCK BRIGADE

      • Daily group Conversation Analysis of previous day's knocking
      • Daily in-app Text Support re: Lesson Specific Struggles with knocking
      • Asynchronous in-app coach and peer Support
      • Coaching on knocking challenges with Mindset and Obstacles

      TRAINING

      CONTACT & LEAD ACQUISITON TRAINING

      IS A KEY COMPONENT OF THE KNOCK BRIGADE

      • 10-minute pre-knocking mini-lessons 3 days/week
      • 35-minute Deliberate Practice role-play 3 days/week
      • Daily in-app individual and group Q&A on Lesson Topics
      • Daily lessons from Coach and Squad Leader on how to increase KNOCKING EFFICIENCY & EFFECTIVENESS

      COMMUNITY

      THE AGENT COMPOUND ONLINE COMMUNITY

      MOBILE APP COMMUNICATIONS AND RESOURCE HUB

      • STRATEGIZE with other Agents during and post-program
      • Form/Join public and/or private GROUPS with like-minded peers
      • Browse and contribute to DISCUSSION TOPICS
      • Grow knowledge and skills in your areas of choice through PEER CONNECTIONS

    • WHAT IS NOT INCLUDED?

      The Call Regiment Program is NOT:

        • IT'S NOT A SALES TRAINING PROGRAM
          • We believe the first step to improving sales skills is to increase your weekly CALL & APPOINTMENT volume, using your CURRENT capabilities and sales skills (to consistently hit your ACTUAL weekly appointment capacity).
        • IT'S NOT A SYSTEMS IMPLEMENTATION COURSE
          • We believe the very first systems to master are CALL EFFICIENCY & APPOINTMENT SETTING - using your existing skills and abilities, within the confines of your current tools and administrative support.
        • IT'S NOT A SAFE SPACE
          • This is NOT the place to bring your excuses or your beliefs that are not rooted in reality. We are seeking excellence through DATA-DRIVEN realities, and we aren't afraid to call each other out. We value TRUTH over COMFORT, and CANDOR over DIPLOMACY.
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        .

        You're tired of the "Revenue Rollercoaster"

        You see Daily Prospecting as the Solution

        .

        You're already great at ATTRACTING business to you through effective marketing and repeat/referrals from past customers.

         

        You're ready to add more consistency and predictability to your revenue by proactively SEEKING new business on a daily basis.

         

        You understand that prospecting is not simply reaching out to unmet prospects. It's keeping in touch with your SPHERE and PAST CLIENTS in a regimented, systematic way.

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        .

        You feel as though every day is like Groundhog Day

        Obstacles keep getting in the way of your Calls

         

        You are constantly knocked OFF-TRACK by a seemingly never-ending stream of urgent priorities.

         

        You plan your calls for the morning. You BLOCK TIME in your calendar. But your calls still don't get done.

         

        You MOVE YOUR CALLS to an afternoon slot... then an evening slot... then the weekend... each time believing you'll do them later. And each time realizing they don't get done there either.

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        .

        You've tried traditional Accountability

        A Coach. A Friend. A Peer Group.

         

        You and a friend or co-worker decided to "HOLD EACH OTHER ACCOUNTABLE". It worked for a while. Then one of you had another "urgent" priority one day. That was the beginning of the end.

         

        Then you tried a PEER GROUP. It worked a little longer. Until people started bailing for their own "urgencies". Then you added penalties and fines. That worked too... for a bit. Then it didn't.

         

        Then you paid a coach. That worked well. Until you outmaneuvered your coach with your "LEGIT REASONS" for not getting your calls done. And your coach just wasn't equipped to help you.

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      • How to Apply

        1

        Answer with 3 Yesses

        If you can wholeheartedly say YES to all 3 items above, then this program may be a good fit for you.

        2

        Schedule a 30-minute call so we can determine if this is the right program for you.

        3

        Decide on a Path Forward

        Together we'll decide to either enroll you in the next session or create an alternative plan for you.

      • SQUAD LEADERS

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        Jenna Swinwood

        Broker of Record

        JENNA & CO. GROUP REALTY

      • BRIGADIER GENERAL

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        Marty McSweeney

        Director of Coaching

        STANDARDS COACH

        Building Sales Teams since 1993

      • Schedule a 30 minute call to get more information about the program.

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